Porsche Dials into the Cell Phone Market
The automakerís handsome Pí9521 provides consumers with a bit of bling, as well as other fancy features
Porsche is well-known for designing sleek, fast, and expensive cars. But cell phones? On June 4, Porsche Design Group and electronics maker Sagem Communication unveiled the first cell phone to carry the Porsche name.The Pí9521 is made from aluminum and the type of glass used to make watch crystals, giving it a gleaming silver and black finish. In addition to a swivel screen, it features multimedia functions including a music player and video camera. The device is slated to arrive later this year in overseas markets at specialty shops and Porsche Design stores that already sell the automakerís luxury luggage, sunglasses, and watches. U.S. consumers will have to wait until 2008. No pricing has been disclosed.
The automakerís handsome Pí9521 provides consumers with a bit of bling, as well as other fancy features
Porsche is well-known for designing sleek, fast, and expensive cars. But cell phones? On June 4, Porsche Design Group and electronics maker Sagem Communication unveiled the first cell phone to carry the Porsche name.The Pí9521 is made from aluminum and the type of glass used to make watch crystals, giving it a gleaming silver and black finish. In addition to a swivel screen, it features multimedia functions including a music player and video camera. The device is slated to arrive later this year in overseas markets at specialty shops and Porsche Design stores that already sell the automakerís luxury luggage, sunglasses, and watches. U.S. consumers will have to wait until 2008. No pricing has been disclosed.
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